Mississippi believes it surpasses all competition in the area of Commercial Partnership development
Q. What constitutes a Commercial Partnership?
A relationship with another corporate entity, institution, defined customer group or other party which enables you to acquire large volumes of new incremental business profitably and to access new business opportunities which you could not do alone
We consider all business interaction with any party to be fledgling partnerships which can be enhanced to the point of optimum gain versus your investment – this enables you to consider whether certain supply chains and sales channels which already exist can deliver better benefits for you if they are upgraded to “partnership” status, as well as developing brand new partnerships with new parties
By defining partnerships in this manner, we enable all business relationships to be developed to the point of maximum return for you. This approach also helps to ensure that full consideration is given to integrating partnership strategies into your overall business model to your greatest corporate benefit, rather than allowing them to stand apart and underperform
Typically, this level of attention to detail – led by a clear vision of the Bigger Picture, helps makes certain that the major Commercial Partnerships we construct actually deliver the incremental income and new business opportunities our Clients demand
Commercial Partnerships are wide and varied
The best known Commercial Partnerships we develop are frequently major corporate relationships, designed to deliver a significant uplift in sales and profitability, but which also possess the substance and brand harmony to sustain strategic incremental income.
However, many mid-sized companies now also appreciate some of the unique benefits which partnerships can offer eg; twice the communication opportunities, to a warm audience, for the same budget, with a predictable ROI….
A Full Turnkey Service – with an Exemplary Track Record
We have huge experience of all aspects of Commercial Partnership delivery from the initial scoping of the opportunity in its broadest sense, to identification of priority prospects, to tailored negotiations up to a suitable deal, through to programme and communication planning, creative execution and ongoing relationship management
In particular, most Clients seek to establish cost effective Affinity Partnerships – which deliver large volumes of new customers, Co-operative Ventures – which enable both partners to profitably offer something together which neither partner can deliver on its own, or Joint Marketing Initiatives of either a tactical or strategic nature, with the latter option forming a key strand of their business model
Our track record is exemplary and includes flagship partnerships constructed for Thames Water, HFC Bank, npower, Lex Vehicle Leasing, Samsung, NatWest/RBS, AXA-PPP healthcare, WHSmith, The Bahamas Ministry of Tourism and AVIVA amongst many more highly respected names
The first step is to Contact us now to discuss your needs…we will be pleased to listen to your needs and review your options to create a viable and clear development plan
