The Service
Estate owners value the incremental income delivered by Commercialisation – particularly that acquired from rental of their space for lead acquisition or selling by third parties. However, they have genuine concerns regarding any negative effect on core trading, the customer experience and their overall brand. We understand these concerns and can provide a risk-minimised, highly profitable solution
To avoid pitfalls and optimise the opportunity, you need a resource which understands venue commercialisation inside out and has direct experience of setting up and managing profitable programmes
Mississippi’s leading- edge know- how and creative business development skills can assist in delivering your vision in the most expedient, professional and problem free manner possible
Get it right and the rewards are substantial, but get it wrong and the downside can be greater than loss of the incremental income…
What makes Mississippi Special?
- Creative business development skills are necessary to get new promoters to enter the market – we have the most talented individuals, experience and track record
- We plan well ahead to your specified framework, not just sell day to day
- We can provide field sales teams to promoters, removing barriers to trial
- We never forget that we are representing your best interests
- We always go that extra mile and don’t accept no – win scenarios
Benefits
“Commercialisation – The best planning & execution are essential for success
Benefits of GOOD Commercialisation |
Concerns over POOR Commercialisation |
| Additional, sustainable income stream | Is the return worth the trouble? |
| Enhances shopping experience, by engaging customer interest in new things | Annoying customers, creating complaints |
| Enhances customer value by increasing dwell times and frequency of visits | Congestion to traffic flow & creating display issues |
| Attracts new customers & brings your brand more to front of mind, for longer | Tarnishing the brand |
| For stocked products, demonstrations drive sales | Taking up busy staff time |
Mississippi has the capability and experience to assist you to get it right…..”
What Commercialisation Programme would suit you?
Some of the questions we will help you answer:
- What components should be included?
- Short term space rental for 3rd party promoters ?
- Demonstrations of stocked brands?
- Product Hot Spots?
- Supplier/3rd Party advertising on unutilised areas?
- Sponsorship of activity areas within your estate?
- Plasma Screens and radio?
- New “defined purpose” product displays through –till channels?
- 3rd party FSDU’s ?
- Who will buy it and who will sell it?
- What should a trial actually test?
- What are realistic income targets?
- How will it be managed and who will do what?
- How do we gain staff support?
Mississippi can take you through the hurdles and unravel the complexities to deliver a simple, well orchestrated trial programme which demands little resource, is well policed and professionally managed.
Commercialisation Programmes need to be tailored to your brand’s needs, it is not an off the shelf solution – see how in Next Steps.
